Get to Know HAPARI

Get to Know HAPARI

Published by HAPARI on May 11th 2020

Did you know HAPARI was founded in 2004 to fill a need in the swimwear industry to provide stylish options for every woman - no matter her shape? Yep, we’ve been around for 16 years and our commitment to provide beautifully designed swimwear that fits and flatters women's bodies hasn’t changed. We’re committed to YOU and ensuring you have a variety of swimwear options to make you feel confident, supported, and beautiful in your swimsuit.

Today, we are taking you behind the scenes to learn more about HAPARI and our commitment to our customers. Check it out below!

Designed for All Women
"At HAPARI, we really strive to create swimwear that is versatile enough to meet so many different needs — different body types, different stages of life, different occasions,” said Tasha Curry, HAPARI’S Head of Design and Marketing. “Personally, I've worn our suits throughout my pregnancies, while breastfeeding, on couples' trips and girls' trips, and in the pool with my sons' teenage friends. Our top priority is to help women feel comfortable and confident in their own skin. And that's what I think really sets us apart from other brands."

Our swimwear is created to fill the needs of our customers; we offer styles like our tankini tops featuring underwire and added support options, longer lengths, and a variety of designs and styles to fit your specific needs.

Our bikinis include options from sporty tank-style two-piece suits to voluminous and sexy push-up underwire tops. Our midkinis and Moxie tops are the perfect in between option featuring fuller coverage tops with a two-piece style.

"Each year, I try to develop a new style based on customer feedback. We get so much great feedback from our VIP group of women on Facebook. And for 2020, we introduced two new styles: our Underwire Tankini and Bikini and our Moxie Sports Bikini,” said Curry. “I really love how the Underwire styles turned out — sporty but modern with excellent support for larger chests. And the Moxie Bikini is so versatile; I can wear it for a quick workout or run on the beach, and then go paddle boarding or water skiing. But we really do love getting feedback from customers, whether good or bad, so we can create the best possible swimwear!"

Unique Features for Swimwear
We also include product features that are unique to HAPARI. HAPARI's exclusive Tummy Tuk™ bottoms provide extra coverage and support for your waistline, while select tankini styles offer a tummy-slimming mesh liner to smooth and shape your midsection.

"One of my all-time favorite items has to be our Tummy Tuk Bikini Bottoms,” said Curry. “They offer full-coverage on the backside so I don't have to worry when I bend over that I'm exposing my posterior to the entire beach! And they cover my c-section scar. A lot of other brands are cut too low or use such thin material that you can see a raised bump from my scarring."

Additionally, nearly all of our bikinis, tankinis, and one-piece suits are made with secret pockets sewn into the bust that can be fitted with our Illusions™ silicone inserts (or prostheses) to supplement your curves. These also provide solutions for Mastectomy swimwear for women who’ve experienced single-, double-, or partial-mastectomy surgeries.

Personalized Fit
Our suits are made to fit women of all shapes and sizes. We offer standard sizes to fit from size 0 to 18. Unlike most swimwear brands, our sizing is designed to be true to size so that you know exactly what size to order.

If you have questions we have an easy reference Size & Fit Guide and stellar customer service via our HAPARI Style Consultants by calling (866) 525-SWIM (7946). We also prioritize customer reviews and fan photos where we post photos and quotes to show how our suits fit different women's shapes and sizes.

"I love that I don't have to worry about my boobs accidentally falling out or my bottoms riding up,” Curry said. “I don't have to size up 4 sizes to find something that fits — and that's because our suits are not sized on a junior size scale like so many other swim brands."

In addition, most tops in our line of tankini swimwear can be worn in three ways: halter-top, criss-cross back, or tank style for a personalized fit. You have the option to choose which works best for you.

You can also match any of our tankini or bikini tops with any of our bottoms, which means that you can design a one-of-a-kind swimsuit that fits your needs. And all our stunning swimwear is made to move. They look great and stay comfortably in place no matter what your activity.

U.S. Company Based in Arizona
Lastly, we’re a U.S. company. When you shop at HAPARI you’re supporting a U.S.-based small business, and our local economy. We are based in Arizona and our swimwear is shipped from Arizona under fair and just working conditions. It’s something we’re really proud of and hope our customers are too!

Ready for More HAPARI?
Ready for more lifestyle articles, product features and healthy living tips? Check out the other articles in our HAPARI blog. We include special product spotlights, healthy eating and fitness advice, and exclusive insider deals on our swimwear. See you there!