Well, Super Bowl 48 turned out to be a bit lackluster with the Seattle Seahawks defeating the Denver Broncos in a 43-8 blowout win. The consensus in the media was that, as a whole, the Super Bowl ads for 2014 were also a bit lackluster. But we thought more than a few stood out, and so we present our top six Super Bowl ads for 2014!
1) “Dad’s Sixth Sense”
Hyundai’s ad, “Dad’s Sixth Sense,” features a father keeping his son from harm throughout the years. The almost-accident scenarios — almost running into a brick wall, almost falling into a fishing lake, almost crashing a bike into a parked car — are funny but touching as Dad is able to save the day in the nick of time with his uncanny sixth sense.
2) “Puppy Love”
Budweiser’s “Puppy Love” tells the story of a puppy who befriends a clydesdale. Horses and puppies — what more could you ask for, right!? The two develop and unbreakable bond, and when the puppy is adopted and being driven away, the clydesdale comes to his rescue. The ad had a similar feel to the spot from 2013 in which a baby clydesdale forms a special bond with his trainer.
3) “Time Machine”
“Time Machine” was part of Doritos “Crash the Super Bowl” contest, which features consumer-created advertising. With the 30-second spot, Doritos proves, yet again, that every day folks can compete with the big ad agencies. In “Time Machine” a boy tricks an unsuspecting neighbor into giving up his bag of Doritos in order to take a ride in his time machine.
4)“The Phone Call”
“The 80s called; they want their store back.” Radio Shack’s “The Phone Call” is great because pokes fun at the company’s outdated image. Several pop culture icons for the 1980s — including Alf, Hulk Hogan, Mary Lou Retton, Chucky and the California Raisins — raid a RadioShack to reclaim their electronics from an era gone by. Radio Shack definitely scores points for being self-aware about its image and working to fix it!
5) “Wonderful Pistachios”
Last year they featured internet sensation Psy, and this year Wonderful Pistachios brings you Stephen Colbert. Using Colbert’s unique brand of satire, Wonderful Pistachios uses a two-part series to convince consumers to crack open pistachios. Colbert’s dry sense of humor works for entertainment value, but will it work to sell pistachios?
“Hum” by Heinz Ketchup is a clever ad to demonstrate that Heinz brings happiness. The ad features several different individuals and groups of people humming “If You’re Happy and You Know It” while happily tapping ketchup from their bottles of Heinz. The ad pays homage to a our fascination with a condiment that used to be king, but now takes a back seat to salsa an mayonnaise.
So, love ’em or hate ’em, those are our picks for favorite Super Bowl ads. Are there any we missed that you loved?